Frosted Flakes is a cereal first introduced by Kellogg's. consisting of corn flakes "frosted" or coated with sugar. The "Frosted Flakes" name is used by Kellogg's in United States and Canada. The cereal was first introduced in 1952 as Sugar Frosted Flakes. The word "Sugar" was dropped from the product in the 1980s during a time when many cereals dropped "Sugar" from their titles.